The private blog network backlinks are counted as a ranking factor in the search engine rankings. Despite lots of evolution in PBNs, they remain an SEO strategy in the long run. PBN produces good backlinks and hosts different servers with various IPs. SEOs continued to rely on PBN backlinks and kept a healthy link-building strategy.
Origin of PBN
The emergence of PBNs resulted in an increased importance of backlinks in search engine algorithms. Backlinks will be considered as votes of confidence by search engines. Websites have higher quality backlinks, it helps a website to rank higher in the search results. PBNs have originated as a method to create backlinks by creating websites owned by the same entity.
The websites link back to the target website which effectively boosts the search engine rankings. However, search engines have become more sophisticated in detecting and penalising PBNs due to their manipulative nature.
How to set up PBN?
Setting up a PBN involved steps, such as:
- Identifying a niche
- Purchasing expired domains with good backlink profiles
- Setting up hosting and websites
- Strategically interlinking the websites
- Monitoring and maintaining their performance
A lot of SEO experts have been using Private Blog Network campaigns as a strategy to create good and quality backlinks. Many SEO experts have been using the PBN backlink method because it is search-engine friendly.
PBN for SEO
You must know some basics about the often misunderstood online marketing technique when you create a PBN for SEO. All the websites are controlled by a webmaster that works with each other. PBNs generate backlinks to other sites to influence the search engine rankings for the content of the sites.
The main goal is to advertise the other websites and products. The last ones are the domain of large companies and SEO agencies. The ultimate goal is to control the link-building efforts for the money sites. PBNs are a huge alternative to each other link-building tactic.
Search engines identify PBNs
There are approaches used to try and identify private blog networks. However, it mainly searches for the footprints that extend in sites and show links as a group. The poorly constructed network is easy to spot as it is founded on the following:
- duplicate content
- shared IP addresses or servers
- unique analytics/advertising codes
Selecting a PBN host with the right tools clears these indicators because it ensures you never end up linking to irrelevant content that would affect the SEO performance.
When to use PBN and why professional SEOs continue using them?
Did you notice that Google ranks a website with more or less the same scope on the first page? You are sure that 100% of the competitors use PBNs because you are now in a very competitive industry. You don’t have any chance to rank with just quality content because it has become a prerequisite now.
PBNs are very useful for businesses that have just started creating a business page online. You can have direct control of the sites where the links come from. You can also control where backlinks are pointing and other related signals, such as:
- Anchor text
- Topical relevance of the link source
It is an extreme advantage to have control of this aspect rather than just getting backlinks, which is inserted into unrelated blog posts.
Is PBN easy to build?
PBN is simple to build but not easy. There is tedious work in all processes, but the concept is straightforward, such as:
- buy expired domains with backlinks
- host them on PBN host to get IP diversity
- restores the original content
- add your content
Wait a few weeks after doing this before you link to your website.
